Beijing Toronto International Hospital Harvard Case Solution & Analysis

Beijing Toronto International Hospital was a new private facility being built in Beijing, offering a full range of general and specialized Western quality of health services is very specific segment of the market: foreigners and wealthy Chinese families. Membership cards have been sold, that the right of every member of the various levels of hospital services. The Director-General found that as the building is nearing completion, only a few memberships were sold, resulting in a shortage of funds. He did not know why sales do not materialize as expected, but I felt that it should redirect and intensify marketing campaign. He considered several options and had to determine what will work best in the Chinese market. "Hide
by Kenneth J. Hardy, Ken Mark Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: June 4, 2001. Prod. # 901A06-PDF-ENG

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