Verne International, a pioneering startup created to construct the first large scale data center in Iceland, faces crucial challenges regarding its green strategy. Verne Cofounder Isaac Kato is tasked with evaluating how the business can most successfully market and sell the green components of its service offering.
Further, how can Verne incorporate its eco-friendly strategy into its marketing and sales message? Eventually, will Verne's green benefits enable the company to overcome challenges in the sales process, or will they instead overcomplicate an already complex sales message? The decision of Kato helps and permits discussion of the emerging role of green marketing and sales identify how a product or service that is great for the surroundings can also be great for the bottom line.
Verne Global Building a Green Data Center in Iceland Case Study Solution
PUBLICATION DATE: May 18, 2009 PRODUCT #: 509063-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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