Alloy.com: Marketing to Generation Y Harvard Case Solution & Analysis

Profitable company dot com? Alloy.com retail clothing for teenagers in the catalog. Alloy is used a website to convert prospects and build a community. As a result of the business of direct marketing with the economy and the market capitalization of the Internet start-up. The case is the decision on how to partner with AOL or persist with the current combination of methods to attract customers. "Hide
by John Dayton, Gil McWilliams Source: Harvard Business School 14 pages. Publication Date: January 5, 2000. Prod. #: 500048-PDF-ENG

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