Population Services International: The Social Marketing Project in Bangladesh, Chinese Version Harvard Case Solution & Analysis

Population Services International: The Social Marketing Project in Bangladesh, Chinese Version Case Solution

Seven years later on, 3 PSI supervisors were fulfilling at PSI's Washington, D.C. head office to go over 1984-86 marketing technique for 2 items: Raja prophylactics and Maya contraceptive pill. Of specific issue was that the marketing method that had actually shown exceptionally effective with Raja was producing bad sales leads for Maya. The PSI executives had to develop an action prepare for boosting Maya Sales.

Population Services International (PSI) was generally a not-for-profit company established to share household preparing details and to industry contraception items, mostly in less industrialized nations looking for to suppress their population blasts. In 1976, PSI ended a contract with the federal government of Bangladesh so perform a social advertising course, with the goal of using contemporary marketing methods to offer subsidized contraceptive methods through business stores.

PUBLICATION DATE: September 13, 1985

This is just an excerpt. This case is about SALES & MARKETING

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