S. Vaseem, CEO of Shodh, a Bengaluru-based market research agency has learnt that his proposal for carrying out a market research study for a new customer has been given assent. The proposal had detailed a study to evaluate the opportunities in the market home segment consisting of apartments priced below INR 2.5 million. This segment was attracting attention from real-estate developers and market housing projects had been declared by several enormous contractors.
As the segment possibility was yet unknown, the client wished to run an official market research exercise on a pilot basis in Bengaluru to comprehend tastes and consumer requirements and to verify how big the chance is? Shodh's proposal had included expert interviews, secondary research, focus group discussions, surveys, and conjoint analysis methodologies. Now that the suggestion was approved, begin the endeavor, develop the sampling strategy, and Vaseem and his team had to design the data collection instruments for quantitative and qualitative research.
Shodh - Market Research for Economy Housing (A) case study solution
PUBLICATION DATE: May 05, 2014 PRODUCT #: IMB455-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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