This case describes the debut of the Apple iPhone, including subsequent price reductions and market share targets.
The case contains publicly available data on marketing costs, channel margins, and iPhone production costs. It concludes with the July 2008 launch of the second-generation 3G iPhone.
The Apple iPhone (Abridged) case study solution
PUBLICATION DATE: July 05, 2013 PRODUCT #: UV6702-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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