Succeeding the thorough research, two young entrepreneurs in Rwanda realize they possess the opportunity to aim at the international budget tourists generally called "backpackers." Only a single European-design backpacker hostel currently exists in the capital city of Kigali, as well as the low budget tourism industry remains significantly underdeveloped throughout the state.
The partners have discovered how successful this type of tourism has become in neighbouring countries and desire to duplicate it in their homeland. One of them has inherited a parcel of land by a lake only five minutes' drive from a major international bus terminal in a quiet nature area.
Although they have very few financial resources between them, they understand that a hospitality business supplying basic services and tent lodging will not be expensive to function and certainly will bring budget-conscious travelers. Now, in order to begin building, they must not only raise $19,000 within the next six months before Rwanda although high tourist season begins but design a successful marketing plan to attract customers once the business opens.
Rwanda Backpackers case study solution
PUBLICATION DATE: January 23, 2014 PRODUCT #: W13595-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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