The Electric Automotive Industry in 2013 Harvard Case Solution & Analysis

As vehicle manufacturing companies were chasing a mixture of choices to meet emission and fuel efficiency standards in the premature 2010s, the shift towards electrified transport stayed an important trend. This case offers an all-inclusive upgrade of the international electric vehicle sector, comprising vehicle makers, battery suppliers, and cost providers. The scenario of that business in 2013 is appraised, which enclose how the established manufacturing companies reassess their strategies for vehicle power trains beginners, are going into the marketplace especially with electric vehicles and seem to eventually become successful or fail.

The case also recapitulates governmental policies, incentives, and mandates in different areas, particularly including the U.S., China, Japan, and Europe. In conclusion, more consolidation of the industry is anticipated, notably seeing the diversity of different electrification solutions and cost providers. While the operation range of electric vehicles is expected to remain an important consumer concern, plug-in range and hybrid extended electric vehicles are seen as a viable solution to fulfill freedom and sustainability conditions. Thus, the incumbent players seem to be comparatively well positioned to supply individual products given their expertise regarding gas-powered vehicles and technology integration while the future of rookies remains hard to predict.

The Electric Automotive Industry in 2013 case study solution

PUBLICATION DATE: July 13, 2013 PRODUCT #: SM217-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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