In April 2011, the management team at Expatica Communications B.V. was reviewing the progress of the business and the opportunities for future growth. The management team had to take stock: the outside environment was rapidly changing, and threats from opponents were on the rise. Expatica was founded 11 years before to provide English language info and news to the expatriate community in Europe, delivering its services mostly over the Net.
One of the fundamental dilemmas Expatica was how to make its core business model powerful across multiple marketplaces. Recent starts of the internet platform in new states were not as successful as expected and the performance of traditional 'bricks and mortar' offerings was also mixed. Tremendous progress was made by the company over the years but needed to re-evaluate its position and determine which new opportunities for growth, if any, should be pursued.
The Challenges of International Entrepreneurship at Expatica.com case study solution
PUBLICATION DATE: September 23, 2011 PRODUCT #: W11202-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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