Changing Light Bulbs (B): Philips Earth Light Harvard Case Solution & Analysis

This really is the second of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. As Philips begins to challenge GE's dominance in the lighting market, it's not clear whether the emergence of compact fluorescent lamp (CFL) technology will alter buying behaviour significantly.

The case supports exercises linked to the resolve of requirement and breakeven requirements and capacity choices in a marketplace that is varying.

PUBLICATION DATE: September 09, 2011 PRODUCT #: UV5787-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Changing Light Bulbs (B): Philips Earth Light

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