Describes how to manage the pricing process, so that your product or service does not become a commodity, and so that you have a substantial breadth price. Designed for sales, marketing and general managers are responsible for the price and related activities. "Hide
by Benson P. Shapiro, 3 pages. Publication Date: August 23, 1998. Prod. #: 999001-PDF-ENG
Related Case Solutions & Analyses:
Migros
Career Central Corp.: Building Critical Mass
Motorola Wireless Data Group: The Envoy
Rana Plaza: Workplace Safety in Bangladesh (B)
Procter & Gamble India: Gap in the Product Portfolio?
Twenty Questions for Every M&A: Improving Postmerger Integration Performance
SANY: Going Global
The Premium Project
Abundant Rarity: The Key to Luxury Growth
MINI USA: Finding a New Advertising Agency (B)
