Commodity Busters: Be a Price Maker Not a Price Taker Harvard Case Solution & Analysis

Describes how to manage the pricing process, so that your product or service does not become a commodity, and so that you have a substantial breadth price. Designed for sales, marketing and general managers are responsible for the price and related activities. "Hide
by Benson P. Shapiro, 3 pages. Publication Date: August 23, 1998. Prod. #: 999001-PDF-ENG

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