The largest ski resort in Colorado to determine how to select customer segments to focus their marketing and service efforts. Making segmentation work depends on changing the order of its pricing policy and "packages". "Hide
by Jeffrey F. Rayport, Don Bramley, Mary Callahan, Hilary Nicholas, Jordan Smith, Katie King Source: Harvard Business School 26 pages. Publication Date: July 21, 1994. Prod. #: 395019-PDF-ENG
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