Hart Schaffner & Marx: The Market for Separately Ticketed Suits Harvard Case Solution & Analysis

Encourages decision that, Hart Schaffner Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line marketing suits that individual tickets (eg, coats, jackets and pants are sold by individual hangers and priced separately at retail, and not sold and priced as an ensemble). Serves as a vehicle for discussion of commercial policy in the context of fragmented, mature and highly competitive industry. Related issues a control channel, pricing and advertising should also be analyzed. Requires a skilled quantitative analysis of complex situations breakeven. "Hide
by Richard S. Tedlow Source: Harvard Business School 17 pages. Publication Date: April 23, 1982. Prod. #: 582134-PDF-ENG

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Hart Schaffner & Marx: The Market for Separately Ticketed Suits

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