Aquasi Marketing: Building and Managing an Online Brand Harvard Case Solution & Analysis

Aquasi Marketing: Building and Managing an Online Brand Case Solution

In the middle of these issues, Aquasi prepared to establish and expand an online website to handle business in hopes which it would make it possible for the business to progress and endure in the tough times ahead. The concern stayed as to the way to execute this brand-new online method; Aquasi's marketing and details innovation groups were amateurs with regard to digital media, and also would deal with a number of obstacles. Anagha Shukre is connected with Indian Institute of Management Raipur.

In February 2013, the elderly marketing supervisor of Aquasi India (Private) Limited (Aquasi) satisfied with the business's primary executive specialist to think about the obstacles dealt with by Aquasi that had actually emerged related to globalization right after March 1997. India's competitive surrounding had actually totally altered; brand-new innovation had actually brushed up into the nation and employees did not have the important ability sets to utilize the brand-new equipment.

PUBLICATION DATE: August 24, 2016

This is just an excerpt. This case is about SALES & MARKETING

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