Understanding Buyer Choice/Rejection/Experience Processes for Complex Business-to-Business High-Technology Product/Service Bundles: The Example of Nuclear Power Plants Harvard Case Solution & Analysis

Home >> Marketing HBS Case Solutions >> Understanding Buyer Choice/Rejection/Experience Processes for Complex Business-to-Business High-Technology Product/Service Bundles: The Example of Nuclear Power Plants

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This note establishes a detailed brand-new conceptualization of the complex processes that associated with huge scale high technology product/service bundles utilizing the example of nuclear reactor.

PUBLICATION DATE: February 22, 2010 PRODUCT #: 910A03-PDF-ENG

Understanding Buyer ChoiceRejectionExperience Processes for Complex Business-to-Business High-Technology ProductService Bundles The Example of Nuclear Power Plants Case Study Solution

This is just an excerpt. This case is about SALES & MARKETING

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