No business or business is safe from crisis. Every company’s reputation is potentially vulnerable to strikes, accidents, cyber-attacks or data theft. How well the reputation and balance sheet of a firm hold up in a catastrophe will rely on how well the firm converses with stakeholders and with internet and traditional media.
The old-style method of disaster management was reactive: Experience shows, however, that good crisis management requires planning and forecasting. In this specific article, we look at key issues companies must address to be able to protect their reputations.
PUBLICATION DATE: December 15, 2012 PRODUCT #: IIR085-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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