Penfolds Harvard Case Solution & Analysis

The Penfolds case was created to help pupils think through brand positioning and brand portfolio questions. One of the planet's best known brands of wine, Penfolds, is performing badly and a brand new management team needs to rapidly reverse the company trends.

To do so, the new management team must answer crucial questions, such as: What's Penfolds' positioning? Has the brand expanded too far? Can Penfolds successfully play in all price segments of the wine industry?
Penfolds case study solution

PUBLICATION DATE: May 19, 2011 PRODUCT #: KEL524-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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