This article is one of the ten in a set of brief cases which is written to exemplify the business benefits companies realize through embracing sustainable business strategies.
SC Johnson developed its GreenList to avoid including dangerous and poisonous substances into its household and to screen substances. This mini-case discusses the list and the business has gained in the market by being out front with a solutions-oriented strategy.
PUBLICATION DATE: December 05, 2006 PRODUCT #: UV2020-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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