A tiny upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and letting them attain several essential fiscal targets.
In the (B) case 9B13A005, the partners investigate the likelihood of a website to drive direct-to-consumer sales on the e-commerce stage. The multimedia elements of case 7B13A004 will further add to the abundance of the dialogue. (A higher price applies to this particular case scenario for the reason of color displays.)
PUBLICATION DATE: March 14, 2013 PRODUCT #: W13269-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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