The case study discusses a fast-growing business in the highly competitive beauty health spa industry in Malaysia's human resource strategy. It analyzes how the creators' private values and doctrines are expressed in the human resource policies and practices as well as the influence of these on service tradition and the business's customer service delivery. HerbaLine's focus on exceptional customer service enabled the creators, Mr. Low Chee-Kwong and Ms. Liu Kim-Hwa, to position the beauty health spa operator as a workable alternative to high-priced, high end international beauty chains and low-cost, no frills independently-managed beauty salons.
Malaysia’s HerbaLine Facial Spa A Human Resource Strategy for Growing Startup Case Solution
Their service strategy's success is reflected in the development of the beauty health spa operator from a single outlet in 2000 to nearly 55 outlets in 2014. Could this be the motor that would enable the business to double its number of outlets to 100 till 2024?
PUBLICATION DATE: April 06, 2015 PRODUCT #: NTU069-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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