This case is a response to Intel imitative entry Advanced Micro Devices in the 386 microprocessor product categories in which Intel was the sole manufacturer. It takes place in 1991, when AMD introduced its first Intel-compatible processor 386 and Intel before answer is known. The case can be used to discuss the competitive interactions in the pricing and marketing strategies, as well as general questions about deterrence entry or residence. "Hide
by Dennis Yao Source: Harvard Business School 4 pages. Publication Date: December 1, 2008. Prod. #: 709450-PDF-ENG
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