L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (Chinese) Chinese Harvard Case Solution & Analysis

L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai (Chinese) Chinese  Case Solution

 

Abstract:

Alexis Perakis-Valat, the brand-new CEO of L'Oréal China, has actually made it a point of honor to turn the brand around. He has actually asked Stéphane Wilmet, the brand's brand-new basic supervisor, to come up with a turn-around strategy that will bring back L'Oréal's credibility in China as the world's finest cosmetic online marketer.

Pedagogical Goals:

Can all brand names end up being "enthusiasm" brand names? Marketing "masstige" (budget friendly luxury) brand names. How to utilize brand heritage while remaining appropriate and present in a fast-moving market.

This is just an excerpt. This case is about  Marketing

published: 28 May 2014

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