BBVA: From Selling Services to Being a Brand Harvard Case Solution & Analysis

BBVA: From Sellingo Services to Being a Brand  Case Slution

Abstract:

BBVA, a bank just recently produced through the combination of BBV and Argentaria, has actually just recently experienced a decrease in client fulfillment, a major cause for issue to the chairman. The case provides the branding work done at BBVA and positions a number of alternative brand positions that are being thought about by BBVA. The case's choice attention is on selecting amongst the placing options and the advancement of both a method to interact the identification and placing to customers along with to workers, with higher focus on the latter.

 

Pedagogical Goals:

On the contrary, a brand engages the whole company. The function of the case is twofold: 1) to offer a chance to analyze how one can get here at a brand placing platform and 2) to make individuals believe about how one may interact the brand placing inside within a big company. The case can likewise be utilized to articulate possible methods of carrying out the placing with the bank's customers.

This is just an excerpt. This case is about  Marketing

published: 01 Oct 2006

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