Grameen America, an independent not-for-profit organization using Grameen Bank's lending methodology and expertise, was established in 2008 in Queens, New York.
It aimed the growing segment of the U.S. people which was underserved by conventional financial institutions. What modifications, if any, will Grameen America make in employing the business model of Grameen to the US market? Furthermore what were its implications for prospective growth?
PUBLICATION DATE: April 16, 2013 PRODUCT #: CU77-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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