Molson Canada: Social Media Marketing Harvard Case Solution & Analysis

This case illustrate Molson's experiment with social media for forming brand recognition. It exemplifies issues involved in social media advertising. Molson was confronted with the challenge of how quickly the contents of social media could disperse to various constituencies.

Molson Canada Social Media Marketing Case Study Solution

There was a real hazard of the situation if Molson did not respond quickly getting out of hand. The case motivates readers to contemplate what its next steps might be and to ponder whether the activity of Molson was the only option available.

PUBLICATION DATE: October 02, 2008 PRODUCT #: 908A14-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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