Gervais-Danone / Dr. Oetker (A) (French) French Case Solution
Abstract:
This case worries target share methods in a developing market consisting of 4 nationwide brand names plus Gervais-Danone. It offers an illustration of issues associated with keeping market share in a growing market, and offers an evaluation of marketing mix aspects and making use of regression based market designs for preparing providing a chance for market and challenging review.
This is just an excerpt. This case is about Marketing
published: 09 Jan 2005
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