The case represents the subtle situation in international marketing - marketing of high-end brand in the low-income nations, or expansion Louis Vuitton India. This luxury good marketer faced practical problems in India, such as the problem of identifying potential customers, the lack of media to build their brand, and the lack of high street shops are open. In Europe and the U.S., luxury goods are often sold through company-owned stores, which cluster in a certain area of the city (such as luxury retail cluster). After opening a store each in New Delhi and Mumbai in two luxury hotels, Louis Vuitton together with other western brands to develop a shopping center. Case is designed to explore the possibility of a luxury shopping center as a replacement luxury retail clusters. "Hide
by Shi-Fen Chen, Ramasastry Chandrasekhar Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: December 1, 2008. Prod. # 908A20-PDF-ENG
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