Nestle Alimentana S.A. — Infant Formula (Abridged) Harvard Case Solution & Analysis

New Vice-President of infant and dietetic foods Nestle SA Alimentana is to make recommendations on marketing programs for child nutrition in developing countries. A subsidiary in the United States is now the target consumer boycott because of current and historical programs of marketing. The question about the use of western methods of marketing in the third world, the problems of control and distributor of possible misuse of the products due to poverty and ignorance of consumers. Provides an overview of the evolution of the industry and the history of disputes. Recommended:. "Family planning, infant mortality and malnutrition," E. Haubold, Swiss Review of World Affairs, March 1979 "Hide
by James E. Austin Source: Harvard Business School 16 pages. Publication Date: April 6, 1990. Prod. #: 590070-PDF-ENG

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