Supplements the (A) case. On June 17, 2007, Real Madrid sealed its first Spanish league tournament under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had found a substantial growth in earnings and now was the world's biggest soccer club and among the most lucrative and greatest sports franchises internationally.
Would the move away form this strategy bring ongoing successes on the field? And how would it affect real Madrid's company operation?
Real Madrid Club de Futbol in 2007 Beyond the Galacticos, Spanish Version Case Study Solution
PUBLICATION DATE: December 03, 2007 PRODUCT #: 510S07-PDF-SPA
This is just an excerpt. This case is about SALES & MARKETING
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