Coming off its world wide success of advertisements cellular handsets which featured embedded digital cameras, Sony Ericsson intended to begin a brand new show of handsets which featured digital music playback skills in the year 2005. Starting in 2004, Sony Ericsson's adversaries, like Nokia and Motorola had began to develop digital melody content liberation and mobile handset strategy, at the very same time of its own was being developed by Sony Ericsson.
The case exemplify some of the issue that mobile phone, or more typically, vendors and consumer electronics manufacturers must consider when developing product marketing strategies and product management for new products . The case also tries to emphasize some of the complexities that exist in advertising "convergent" merchandises, where service deliverance partnerships and rivalry with non traditional phone sellers must be contemplated. Finally, the case also targets the tactical use of cross product brand extension where, in reality Sony Ericsson finished up license the Sony "Walkman" brand name to boost what is ended up being a successful line of music oriented cellular telephone handsets.
Sony Ericsson Marketing the Next Music Phone case study solution
PUBLICATION DATE: November 10, 2008 PRODUCT #: HKU801-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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