Israeli high-tech startup has developed an innovative simulator that allows the patient without training in medical ultrasound. The marketing function is moving to the U.S., the largest market, while other functions remain in Israel. The case describes a number of options for future growth. "Hide
by David J. Arnold, Dov Brachfeld Source: Harvard Business School 22 pages. Publication Date: November 2, 1998. Prod. #: 599020-PDF-ENG
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