SANY: Going Global Harvard Case Solution & Analysis

April 17, 2012, was a particular day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small-scale welding material factory in 1989 to a leading international construction equipment maker with 5 industrial parks in China; 5 R&D and production bases in America, Germany, India, Brazil, and Indonesia; and 21 sales businesses world-wide.

SANY Heavy Industry Co., Ltd. (SANY), SANY Group's major subsidiary, participated in the construction equipment business and was number six on International Construction's 2012 Yellowish Table, a rank of the world's biggest building equipment manufacturers.

SANY Going Global case study solution

PUBLICATION DATE: November 11, 2012 PRODUCT #: 513058-HCC-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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