Frito-Lay Inc.: The Backhaul Decision Harvard Case Solution & Analysis

Before the Motor Carrier Act of 1980, companies with private trucking fleets are generally prohibited from selling transportation services to other companies. Deregulation of the trucking industry in 1980 allowed private operators to provide transport services for hire. In 1983, as part of efforts to offset the increased costs of distribution, Frito-Lay considering selling your miles on other bands transport companies. Frito-Lay, management should consider the potential revenue from these services ensures possible degradation of service for sales of Frito-Lay. If the proposal is approved by the transport, marketing plan for transport services should be developed. "Hide
by Janice H. Hammond, John EP Morrison Source: Harvard Business School 28 pages. Publication Date: April 8, 1988. Prod. #: 688104-PDF-ENG

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