IMD-5-0676 © 2004
Meehan; Sean
The International Olympic Committee is in a crisis control mode when rumors are wild with the chance of Coca Cola not renewing its sponsorship of the Olympic Games.
Olympic Games A Brand Crisis Case Study Solution
There are calls and reports within assorted media for the head of IOC to step down. The IOC must decide on how to come out of the controversy without damaging the brand of the Olympic Games or the standing.
Subjects: Brand; Corruption; Olympics; Sports; Sponsorship; Bribery; Integrity
Settings: Global; Sports; US$1.8 billion; 1198-1999
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