IMD-6-0284 © 2005
Billington, Corey; Jäger, François
Bharat Motor; a substantial Indian automotive manufacturer has to reengineer its portfolio of supply chains. Some product lines that are built-in to the business’s strategy are not rewarding. The case investigates new methods for getting back to profitability without big capital investments.
Learning objective: It may also be used as an instance of reorganization of a supply chain department from a strategic and operational perspective.
Subjects: Supply chain management; Procurement; Portfolio
Settings: India; Automotive; $10 billion; 2005
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