What was the purpose of the Internet in the contest for the Democratic presidential nomination between Clinton and Senators Obama? How does the role change in the shift from the Principal to the National election?
Obama versus Clinton The YouTube Primary Case Study Solution
The case analyzes media and content choices by each nominee, and allows students to investigate the role of new media in political campaigns. The focus is on campaigning for Primary delegate votes in 2008 and fundraising in 2007.
PUBLICATION DATE: October 29, 2008 PRODUCT #: 509032-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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