As CEO of the world's biggest food and drink business, Paul Bulcke took over in April 2008. Peter Brabeck, his predecessor, had delivered 12 years of excellent results while moving the company toward a fresh vision of health, nutrition, and wellness. Bulcke's challenge was to quickly do the vision and deliver the organic growth and improved margins essential to satisfy the "Nestle version."
Nestle, Portuguese Version Case Study Solution
PUBLICATION DATE: November 07, 2008 PRODUCT #: 216P01-PDF-POR
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Scope and Challenge of Business-to-Business Marketing
Braniff International: The Ethics of Bankruptcy (A)
Krohne’s Entry into the Chinese Market
Yammer (A)
Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
Embrace (D): Building the Business Model
I-Star: Expanding in North America
Olam International
Longchamp
Legendary Entertainment: Moneyball for Motion Pictures
