It is related with two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative pushchair (baby stroller) and, a year following, are looking for an order from big consumers.
The case scenario requires students to develop, deliver, and charge Sam Cartwright of Mothercare Sullivan's sales calls on two important retail buyers and Anthony Pierce of John Lewis. The main instance provides useful background information about Faraway's market opportunity, business model economics, and scaling demands. The (B) case provides advice about Sam Cartwright's view of his occupation and provider problems. The (C) case does the same for Anthony Pierce.
PUBLICATION DATE: November 08, 2012 PRODUCT #: 813104-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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