Barcelo Hotels and Resorts must choose whether to enable its many hotels to carry on to undertake promotional efforts that are separate or to run, for the very first time, a comprehensive corporate-level promotion. Complicating the decision is the reality the many hotels in its portfolio vary considerably in clientele, their character, placement, and places.
PUBLICATION DATE: February 18, 2011 PRODUCT #: 511108-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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