Barcelo Hotels and Resorts (A) Harvard Case Solution & Analysis

Barcelo Hotels and Resorts must choose whether to enable its many hotels to carry on to undertake promotional efforts that are separate or to run, for the very first time, a comprehensive corporate-level promotion. Complicating the decision is the reality the many hotels in its portfolio vary considerably in clientele, their character, placement, and places.

PUBLICATION DATE: February 18, 2011 PRODUCT #: 511108-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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