Monocle Harvard Case Solution & Analysis

Shade cases must be written in color to maximize their effectiveness. Tyler Brule, founded Monocle, a magazine on business, culture, and global affairs to counter a perceived deterioration in the standard of print publications available at the newsstand.

Monocle Case Solution

Monocle and other publications differentiated itself through its diverse international coverage and associated paper, radio, and shop offerings. The case investigates the increase of Monocle and how the publication has developed its unique relationship with subscribers and advertisers.

PUBLICATION DATE: October 12, 2012 PRODUCT #: 113024-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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