Shade cases must be written in color to maximize their effectiveness. Tyler Brule, founded Monocle, a magazine on business, culture, and global affairs to counter a perceived deterioration in the standard of print publications available at the newsstand.
Monocle and other publications differentiated itself through its diverse international coverage and associated paper, radio, and shop offerings. The case investigates the increase of Monocle and how the publication has developed its unique relationship with subscribers and advertisers.
PUBLICATION DATE: October 12, 2012 PRODUCT #: 113024-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Align Technology Inc.: Matching Manufacturing Capacity to Sales Demand
Porcini Pronto
The WestJet Christmas Miracle (B)
Reboot Systems’ Refurbished Computers: A Frugal Solution for Digital Divide
Visualizing Process Behavior
Dialogue in the Dark, Hong Kong: A Role Model for Social Enterprises in the Making
Mind the Gaps: The Challenges of Using Design to Scale Wicked Problems
Gregory Shine Daycare
Sea Change: Rewriting the Rules for Port-Security
Weg (B): Knowledge Management as Key Success Factor for Internationalization
