Babeeze in Arms Doula Centre Harvard Case Solution & Analysis

In Arms Doula Centre, a small London, Ontario-based company, offers services to women during pregnancy, labour and after childbirth. As a certified doula, the sole proprietor supplies physical and psychological support to mother and complements the medical care provided by physicians and midwives. Along with two other doulas and a teacher, the manager offers labour amenities, postpartum services along with childbirth education classes.

She is a solid standing for providing exceptional care in the community. The proprietor is heavily involved as an effective doula, but she would like to step back from practice to focus on improving community knowledge of doulas and advocating for more alternatives and better care for moms and infants. She is concerned in opening a private birth centre, which would be an substitute place for women to give birth and a brand new facility from which to offer the services of Babeeze and courses.

PUBLICATION DATE: October 08, 2009 PRODUCT #: 909A24-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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