Eastern Condiments is a three-part case focused on the challenge of dispersing spices in Southern India from 2008-2012. Instance (A) describes the strategy and approaches that empowered Eastern Condiments to swiftly dominate the neighborhood market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012. Instance (B) describes the new strategy to restore company in Karnataka and its particular outcomes.
When the marketplace in Kerala starts to stagnate, additionally, it needs to revise strategy. Please copy and paste the following url into a browser http://cases.insead.edu/eastern-condiments/ to access additional teaching material and an opening video
PUBLICATION DATE: June 23, 2014 PRODUCT #: INS668-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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