Mountain Equipment Co-op: Digital Strategy Harvard Case Solution & Analysis

The vice president of communications and advertising at Mountain Equipment Co-op, a retailer of outdoor sporting goods, is analyzing its marketing strategy following the decision to stop producing its catalogue that is physical.The 40-year-old retailer wants to broaden its reach beyond its hard-core group of customers. It desires to further develop its online sales and outreach systems, although it currently has an internet existence.

Mountain Equipment Co-op Digital Strategy Case Study Solution

PUBLICATION DATE: June 24, 2013 PRODUCT #: W13265-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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