Shanghai Zhenhua Heavy Industries Co., Ltd (ZPMC), Chinese Version Harvard Case Solution & Analysis

The case study reveals the development of Chinese technology company ZPMC, which entered the container crane market in 1992 and, in the space of 15 years, achieved a worldwide market penetration of over 70 percent.

The case provides special insights into the long-term decisions that led to the adversaries of ZPMC being replaced in a market formerly led by Western suppliers. It also clearly mentions the dangers along with constraints encountered by companies which are strongly focused on growth.

Shanghai Zhenhua Heavy Industries Co., Ltd (ZPMC), Chinese Version case study solution

PUBLICATION DATE: April 28, 2014 PRODUCT #: ES1482-PDF-CHI

This is just an excerpt. This case is about STRATEGY & EXECUTION

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