Massachusetts Lottery Harvard Case Solution & Analysis

Describes the role of state lotteries, raffles and marketing job in the Massachusetts State Lottery, including links to promotional lottery Massachusetts. Major advances state lotteries at the same time noting the growing criticism, especially their advertising. Teaching objectives: to consider 1) truth in advertising, 2) marketing ethics gambling, and 3) marketing / public interface of a policy of "Hide
. by N. Craig Smith, John A. Quelch, Ron Lee Source: Harvard Business School 8 pages. Publication Date: September 7, 1989. Prod. #: 590009-PDF-ENG

Massachusetts Lottery Case Solution Other Similar Case Solutions like

Massachusetts Lottery

Share This