Describes the evolution of the airline industry in the first decade after deregulation (1978-88). Looks at the main areas of work in which managers can change the effect (planes, people, routes, marketing). The main purpose of the training is to cover the structure of the industry, with a focus on competitive advantages, commitment and stability. Can be used with the aviation industry in the U.S. -. 1978-88 (B) «Hide
by Pankaj Ghemawat, Nancy Donohue Source: Harvard Business School 19 pages. Publication Date: August 31, 1989. Prod. #: 390025-PDF-ENG
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