Lenovo Chief Marketing Officer and Senior VP E-Commerce Deepak Advani Interviewed by John Quelch Video Supplement (DVD) Harvard Case Solution & Analysis

Professor John Quelch interview Lenovo CMO, Deepak Advani, for Lenovo, purchase of personal computers IBM, and the marketing strategy of the company Lenovo, leading up to the 2008 Summer Olympic Games in Beijing, China. "Hide
by John A. Quelch Source: Video Supplement 9 minutes. Publication Date: August 29, 2008. Prod. #: 509711-VID-ENG

Lenovo Chief Marketing Officer and Senior VP E-Commerce Deepak Advani Interviewed by John Quelch Video Supplement (DVD) Case Solution Other Similar Case Solutions like

Lenovo Chief Marketing Officer and Senior VP E-Commerce Deepak Advani Interviewed by John Quelch Video Supplement (DVD)

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