The instance considers the necessity for rebranding the city of Orlando, Florida, which has a brand known worldwide as a destination only for sunlight and tourism. But, the Greater Orlando Area houses a number of other promising sectors including simulation, defence and technology but also has a diverse community along with a commerce scene with vast potential.
Yet, why has not been recognized as a great place to run business? Is its reputation tied merely to tourism? Many variables have an effect on the brand and, therefore, comprehension of the city. What can be done through this for a world city, and, make Orlando more attractive?
PUBLICATION DATE: December 05, 2012 PRODUCT #: W12367-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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