Shade cases ought to be printed in color, to maximize their effectiveness. Trucost supplied evaluation and corporate environmental performance data to institutional investors as well as corporate managers, but after running for a decade had yet to achieve profitability. Trucost was struggling to effectively identify its high quality products from its lower-price competitors, and needed to come up with a strategy to prepare the market and pursue new distribution channels.
Increased investor interest in environmental issues-and an ever growing number of corporate environmental position-led to Trucost to a proliferation of adversaries, and an industry shakeout were predicted. How should Trucost compete?
Trucost Valuing Corporate Environmental Impacts Case Study Solution
PUBLICATION DATE: September 15, 2011 PRODUCT #: 612025-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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