Product Innovation at Aguas Danone, Portuguese Version Harvard Case Solution & Analysis

Aguas Danone de Argentina (ADA) faced an undesirable case scenario. Argentina was experiencing its worst financial crisis in history, and bottled water sales were declining (replaced by utility network running water). The corporation desired to boost its earnings through brand new, advanced, more value-added product development. Argentina showed an important interest in fitness.

New merchandise launches were designed to aim that section. This case describes the decisions needed to formulate and pursue a strategy for brand extension and new product launching in scenarios that are adverse and the dilemmas. More specifically, this case provides the opportunity to discuss how a brand new product category may be created to deal with market declines. This case depicts events that took place in 2002. Research interviews were commenced in 2004, but the case was published in 2009-12, because Danone delayed its disclosure permission for tactical and competitive reasons. On account of its abundance and initial contents, the authors decided to write the case despite this delay. This case is also obtainable in Portuguese and Spanish.

Product Innovation at Aguas Danone, Portuguese Version Case Study Solution

PUBLICATION DATE: December 01, 2012 PRODUCT #: NAP190-HCB-POR

This is just an excerpt. This case is about SALES & MARKETING

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